Importance of Social Media Marketing

Social Media play an important role in online marketing covering aspects such as branding, awareness, sales, and fans engagement. Statistics prove that about 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). With almost every thriving organisation moving into the digital world for generating leads and to break the saturation levels in their sales numbers, 84% of CEOs and VPs say they use social media to help make purchasing decisions. With Social media marketing showing huge potential in turning around the sales numbers, new age corporate establishments have pushed close to 80% of their marketing activities through Social Media Marketing.

Demand for Social Media Marketing in Bangalore

The power of Social Media Marketing has not spared any country in the world. Bangalore – known as the western hub of the globe has not been spared too.  Bangalore is the first city in India to get its feet wet with the western trend waves. There has been a big boom in Social media marketing in and around Bangalore followed by the other parts of the country. Bangalore had its first sweet taste of Social media marketing success stories and has made quick amends to produce and nurture SMM experts.

Social media training in Bangalore is slowly making firm grounds after the dismal show of the IT industry, thanks to the political heat and other issues popping up. Apart from exclusive institutions, Digital marketing experts who have been instrumental pioneers in their field for more half a decade have stepped up to pass on their knowledge to young and budding social media enthusiasts.

Certification courses, Webinars, Crash courses, Private tutors are ways one can be trained on Social media and its potentials. Some of the courses include in depth operational analysis of different social media websites and the techniques for using them to the fullest potential. Some of the Social media marketing course syllabus are as follows:

Facebook Google + YouTube Twitter
  • Facebook Fan Page Creation
  • Facebook for Business
  • Designing fan Page
  • Promoting Pages
  • Facebook image Dimensions
  • Organic Likes
  • Paid Likes
  • Marketing Strategy for Facebook
  • Creating Ads
  • Running Paid Campaigns
  • Targeting Audience
  • Budget Optimisation
  • CPC, CPM
  • Insights
  • Creating Groups
  • Introduction
  • Circles
  • Creating a Business Page
  • Postings
  • Communities
  • Groups
  • Events
  • Hangouts
  • Marketing Strategy
  • Introduction
  • Creating a channel
  • Uploading Videos
  • Editing Videos
  • Adding links
  • Advertising
  • InStream Ads
  • TrueView Ads
  • Promoted Videos
  • Homepage Ads
  • First Watch Ads
  • Display Ads
  • Mobile Ads
  • Insights
  • Marketing Strategy
  • Introduction
  • Tweets
  • Followers
  • Following
  • Protected Tweets
  • Types of Tweets
  • Connecting Audience
  • Promoted Tweets
  • Promoted Trends
  • Promoted Accounts
  • Using # Tags
  • Promoting Business
  • Marketing Strategy


Other aspects of training would also include understanding the nuances and working on Blogs, LinkedIn, RSS Feeds, Google Adwords, Search Engine Optimisation which would elevate the success of marketing in a holistic picture.

For more details on social media training in Bangalore or to enroll yourself for demo session at your convenient  time, reach out to us by email –

You May also like to read: Top 5 tips to help you land a social media marketing job